Equestrian Outfitters.

Equestrian Outfitters was a new equestrian goods distributor and retailer based in Ocala, USA. We were engaged on a project basis to develop and launch the new brand, including the creation of a WIX website (their platform of choice), MailChimp email templates (designed for easy use by the in-house marketing intern), and the design of launch print advertising in the Plaid Horse. Our work helped establish a strong foundation for Equestrian Outfitters' ongoing marketing efforts.

The brand was inspired by the high-performance side of equestrian sport, combined with an emphasis on craftsmanship, leatherwork, and saddle quality — reflecting the standards set by leading European brands imported into the US market.