Nearly a decade of marketing for the iconic Kiwiana pottery — Shopify, Mailchimp, content, UGC and a 30 → 30,000+ social community.
We've worked with Morris & James, growing revenue to help sustain their large Matakana pottery factory and the team behind it.
We grew their social following from just 30 to over 30,000 highly engaged followers — a passionate community around iconic Kiwiana pottery. We run their marketing strategy and execution end to end: Shopify, content, email, and select print and advertising, with a small localised Google Ads campaign via our partner. Throughout, we leaned hard into UGC to show the work in situ.
Our work
Design collateral
Design
Brand · Web + Social
Email · Mailchimp
Press + Print
UGC
Campaign results
Mailchimp programme
Subscribers
15,000+
Avg open rate
42%
Community + Specials Group
Audience growth
30 → 30,000+
Engagement rate
5.12%
Specials Group members
4,400+
Selected editorial
Photography
Hand-thrown and hand-glazed stoneware, from the wheel to the kiln to the garden — a look around the factory, the team and the work that built the brand.
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More of our work
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