Brand
A mark, judged from C.
An enterprise brand, website and game for online dressage — bringing a Grand Prix eye to riders' home arenas, anywhere in the world.
Schoolers Dressage Online brings a Grand Prix eye to your home arena. In collaboration with Bill Noble — NZ Hall of Fame judge, Olympic coach and Grand Prix trainer — we built an online Training Tests platform: riders film a test in their own arena, at any level and in any tack, and receive a full movement-by-movement scoresheet plus an audio coaching walkthrough, returned within seven working days.
We led the brand and designed and built the website end to end, alongside a free arena-memory game for practicing from the couch. The result is a considered, low-pressure way to access world-class feedback — from Cambridge, New Zealand, open to riders worldwide.
Our work
Platforms
Website
A custom-built site where riders choose a level, film their test and submit through an online entry flow — with articles, rules and the test schedule alongside.
Game
A free browser game to memorise the arena — quick-fire prompts covering every marker, so the test is second nature before you ride it.
Brand
More of our work
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