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Takapoto Classic 2024.

Second-year branding and marketing for the Takapoto Classic — flagship event of the Takapoto Estate Showjumping season and a standout on the New Zealand summer sporting calendar.

Brand Digital Print Website

The Takapoto Classic stands as the flagship event of the Takapoto Estate Showjumping season and a standout on New Zealand's summer sporting calendar. Set against a stunning lakeside backdrop, it brings together top-level competition and sophisticated atmosphere. Each year, we craft a fresh, dynamic brand and design approach that captures the energy and prestige of the country's leading showjumping event.

Our work

  • Branding
  • Copywriting
  • Social media content + management
  • Email campaigns — Mailchimp
  • Marketing management
  • Event collateral + design

Design collateral

  • Website — Squarespace
  • Pocket guide — print
  • Schedule design
  • Horse rugs
  • Menus
  • Signage
  • Flags
  • Official event documentation

Design

Across the brand.

Pocket guide

Collateral

Horse rugs

Photo credits: Mark Hamilton, Cornege Media, Michelle Clarke

Campaign results · Nov 2023 – Feb 2024

By the numbers.

Email

Showjumping eDMs · Mailchimp

Subscribers

1,571

Avg open rate

55%

Event Landing Page

Page views

35,504

Facebook

Reach

346,311

Interactions

21,165

Instagram

Reach

28,432

Interactions

16,542

On the day

The 2024 Classic.

Elite showjumping, long-lunch hospitality and summer style across the Takapoto Estate grounds — the brand brought to life over the event weekend.

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Photo credits: Mark Hamilton, Cornege Media, Michelle Clarke

More of our work

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