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Takapoto Classic 2025.

Third-year branding and marketing for the Takapoto Classic showjumping event — pinnacle of the Takapoto Estate Showjumping calendar, an unmissable highlight of the New Zealand summer.

Brand Digital Print Website

The Takapoto Classic is the pinnacle event of the Takapoto Estate Showjumping calendar — an unmissable highlight of the New Zealand summer season, combining elite sport with exceptional style. Each year, we're tasked with creating an innovative and exciting brand and design direction to elevate the experience, reflecting the prestige of New Zealand's premier showjumping event.

Our work

  • Marketing strategy, management + execution
  • Event branding
  • Social media content + management
  • Email campaigns — Mailchimp
  • Advertising campaigns
  • Event collateral + design

Design collateral

  • Event landing page — Squarespace
  • Pocket guide — print
  • Schedule design
  • Horse rugs
  • Menus
  • Signage + posters
  • Flags
  • Official event documentation

Design

Across the brand.

Pocket guide

Social media

Photo credits: Racheal Hadfield, Cornege Media, Michelle Clarke

Menus

Set for the day.

Printed menus and place settings carried the event identity onto every table across the marquees and hospitality lounges.

Campaign results · Nov 2024 – Feb 2025

By the numbers.

Email

Showjumping eDMs · Mailchimp

Subscribers

2,722

Avg open rate

51.2%

Event Landing Page

Page views

14,049

Facebook

Content views

1.84M

From organic

74%

Reach

240,345

Interactions

33,843

Instagram

Content views

426,069

From organic

94%

Reach

38,927

Interactions

19,173

On the day

The 2025 Classic.

Elite showjumping, long-lunch hospitality and summer style across the Takapoto Estate grounds — the brand brought to life over the event weekend.

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Photo credits: Racheal Hadfield, Cornege Media, Michelle Clarke

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