A multi-year brand and digital programme for a Waikato estate — vineyard, equestrian, accommodation and events under one considered identity. Now with a brand-new website.
Takapoto Estate is a 600-acre private estate beside Lake Karāpiro — a working vineyard, an elite showjumping centre, luxury accommodation and bespoke events on one expansive, restored site. Our role has been to evolve a single, considered brand voice that holds those quite different offerings together — and to carry it across the website, print, social and the inbox.
2026 brought the biggest step yet: a full redesign and rebuild of the Takapoto Estate website, bringing every offering together under one united brand umbrella. And each year the annual Takapoto Classic showjumping competition gets a fresh event identity of its own — new thinking, every time, on the same strong foundation.
Website · 2026 relaunch
One site for a lot of estate. The relaunch brings the vineyard, equestrian programme, accommodation, event spaces and shop under a calm, editorial system — generous photography of the land, a restrained serif, and navigation that lets each audience find its own way in. Beyond design and build, the project included curating the estate's imagery and writing all of the copy.
It's a custom HTML design with a bespoke facade over Squarespace shop, which runs the ecommerce on its own subdomain at shop.takapoto.co.nz, so the shop reads as part of the same site. Designed, built and managed by QuickFuse.
Print · Dish magazine
Print · Bookmark
The Garden Team asked for a small memento for Takapoto Tour attendees — something to take home and stay connected. The answer was a bookmark: native birds and bees on one side, native flora on the other, drawn from the same set of custom illustrations that live in the site's footer, so print and digital read as one cohesive brand.
It points to the Gardener's Hub — a page designed to connect the Garden Team with the enthusiasts who join the tours: the questions they hear most, a way to send in your own, and the seasonal Garden Journal.
Campaign results
Mailchimp programme
Avg open rate
52%
Avg click rate
3.4%
2023 – 2024
Follower growth
+38%
Avg engagement rate
4.6%
2022 – 2024
Avg YoY sessions growth
+24%
More of our work
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