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Takapoto Estate.

A multi-year brand and digital programme for a Waikato estate — vineyard, equestrian, accommodation and events under one considered identity. Now with a brand-new website.

Website Print Brand Digital

Takapoto Estate is a 600-acre private estate beside Lake Karāpiro — a working vineyard, an elite showjumping centre, luxury accommodation and bespoke events on one expansive, restored site. Our role has been to evolve a single, considered brand voice that holds those quite different offerings together — and to carry it across the website, print, social and the inbox.

2026 brought the biggest step yet: a full redesign and rebuild of the Takapoto Estate website, bringing every offering together under one united brand umbrella. And each year the annual Takapoto Classic showjumping competition gets a fresh event identity of its own — new thinking, every time, on the same strong foundation.

Website · 2026 relaunch

A new home for the estate.

View the live site → takapoto.co.nz
Home
Takapoto Estate website — the full home page: experiences, wines from the cellar, accommodation, our story, what's on and footer.
Full home page — scroll inside the frame
Mobile
Cellar Door
Forager's Gin
Weddings
Footer — custom illustrations, echoed across the print materials.

Print · Dish magazine

In print.

Full-page ad · Photography by Per Bojsen-Moller
In situ

Print · Bookmark

Takapoto Tour bookmark souvenir.

Visit the Gardener's Hub → takapoto.co.nz
Front — birds & bees
Back — native flora, QR to the Gardener's Hub
The Gardener's Hub

Campaign results

By the numbers.

Email

Mailchimp programme

Avg open rate

52%

Avg click rate

3.4%

Social Media

2023 – 2024

Follower growth

+38%

Avg engagement rate

4.6%

Website

2022 – 2024

Avg YoY sessions growth

+24%

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