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Fourth-year branding and marketing for the Takapoto Classic showjumping event — coming back to Takapoto Estate, 17–22 February 2026.
After three years of working on the Takapoto Classic, we approached the 2026 event with a renewed focus: to craft a more dynamic brand identity that unites all facets of the experience. From the Anne Symes Derby and Gold Tour Final, hospitality events like the Cocktail Party and Farm to Table dinner, every element deserves a visual and emotional consistency that reflects the prestige and innovation of the event.
Our goal is to shape a world-class summer showjumping experience — one that stands at the forefront of the sport in New Zealand and offers something refreshingly bold, elevated, and unlike anything seen before in the showjumping space.
Our work
Design collateral
Social
A scrollable view.
Scroll inside the phone frame to walk the feed ↓
Brand identity
A dynamic logo system, deployed across signage and the venue itself.
A printed pocket guide that walks guests through the week — linking to the schedule, hospitality, the lay of the venue.
Wristbands
Wristband and lanyard system for ticketing tiers double as desirable event mementos.
Horse rugs
Prize rugs, presented to category winners across the week.
Merchandise
A small line of branded merchandise — wearable mementos of the week.
Website
A Squarespace-built event hub for schedules and all event information.
Photo credits: Racheal Hadfield, Cornege Media, Michelle Clarke. All event photography by the credited photographers — not QuickFuse's own.
More of our work
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