A note about Campaigns
In many brands, it’s common to run campaigns—short-term, cohesive visual and thematic initiatives designed to add interest and variety to your communications.
Campaigns are essentially a mini branding exercise under the main brand umbrella. They give you the opportunity to experiment with style, without losing sight of the brand’s core identity.
Important: Even when experimenting, the brand’s tone, personality, and key elements must remain consistent. Campaigns should complement, not contradict, your existing brand identity.
Elements You Might Adjust in a Campaign:
- Colours: Introduce a temporary palette or accent colours to create seasonal or thematic interest.
- Decorative Fonts: Use a secondary or campaign-specific font to highlight headlines or special messaging.
- Photography or Imagery: Choose images with a distinct vibe that supports the campaign theme (e.g., mood, lighting, subject).
- Graphics & Illustrations: Add campaign-specific patterns, icons, or visual devices that tie the elements together.
Campaigns are a creative way to keep a brand fresh, especially across social media, email, and promotional materials. They allow your audience to engage with something new, while still recognising the underlying brand they know and trust.