The Process of Preparation
Everything that happens before you open Canva — target market, briefs, copy, research, mood-boards.
A self-guided design process, at your own pace. Work it end to end the first time — on the mock project we supply, or a live one of your own — then come back to it whenever you need to: a brief to write, a concept to brush up on, a decision you want to sanity-check. It's not a course you finish. It's the process we use at the agency, written down.
Built for marketers who've been thrown in the deep end and expected to whip up designs with no formal training.
5
Stages
46
Lessons
Canva
Tool of choice
Start anywhere
Start at the beginning and work through in order — brief, market, assets, specs, then design, then publish. Bring your own live project, or use the mock brief we supply and practice on that.
Start at Preparation → 02Jump straight to it. Every lesson stands on its own — hierarchy, colour, type, layout, white space, tone of voice.
Go to Design Principles → 03The Library has the reference sheets — file types, resolution, and the rest — as pages to read or PDFs to print and keep by the desk.
Open the Library →Still stuck?
Ask a question. We answer your design questions directly — hit us up, or browse the FAQ library.
Get hands on help
Brief us on the piece you haven't got the hours for and we'll come back with a quote.
The process, end to end
Everything that happens before you open Canva — target market, briefs, copy, research, mood-boards.
The fundamentals — hierarchy, contrast, type, colour, layout, and the rest of the building blocks.
Getting on the tools — critique, proofing, publishing, recovering from mistakes, and building practice.
Building an expanded set of brand guidelines that hold up across social, email, video and web.
Higher-order thinking on purpose, fatigue, and where AI sits in a creative workflow.