Video

Video is hot right now, and clients and managers love it. The good news? More informal video and B-roll content can be created entirely on your phone. If video falls under your role, you’ll likely already have an interest—or even some skill—in this area.

Tools & Editing

  • Canva offers basic video editing: trimming, cropping, adding overlays (text, graphics, or simple animations).
  • For social media, think primarily portrait format (reels).
  • Music can add personality, but make choices consistent with your brand voice.

Types of Video

There are different levels of production:

  • High-spec brand or advertising video – Typically created by videographers and/or motion designers. High-quality visuals, possibly 16:9 for TV or desktop, with motion design for polished animation.
  • Social media content – There may be a need for professional video on social media (depending on your brand), but it also doesn’t need to be overly polished all the time. Even casual footage can be powerful if finessed for your brand. Behind-the-scenes clips, pan shots of retail or office spaces, and short interviews are highly effective. Adding humour or personality increases engagement.

Video Slideshows

  • Video slideshows are a simple but effective way to create engaging content using images, text overlays, and music.
  • Great for showcasing product ranges, event recaps, or seasonal campaigns.
  • Use slideshows to repurpose existing photography into motion content, adding transitions or subtle animation to keep it visually interesting.
  • Even basic slideshows can be branded with logo overlays, brand fonts, and colours to maintain a cohesive identity.

Branding Video

Even informal videos can be branded:

  • Add a PNG custom tile for feed consistency
  • Include logo or font overlays, graphic devices, and brand colours
  • This works for UG content as well, helping it feel polished while keeping authenticity and trustworthiness

Pro Tips

  • Wipe your phone lens before shooting
  • Use good lighting: natural light or halo lights facing the subject
  • Remove flickering from LED office/warehouse lighting (example: YouTube tutorial)
  • Feature people carefully: many marketers are more confident behind the camera than in front of it

Key Takeaway

For social media, authenticity beats polish. Even simple, casual videos—or slideshows—can be impactful if they align with your brand and are presented consistently.